Instagram is where bookings start
For villas, hotels and local brands, Instagram is often the first touchpoint: a guest sees a reel, asks “is it free in August?” in a DM — and books wherever they get the fastest answer. MirageChat makes sure that answer comes from your team in seconds, not hours.
What you can automate
Unified DM inbox
All your Instagram accounts in one place — assign conversations, tag guests, never lose a thread.
Comment management
Reply to comments, hide spam, and turn a public comment into a private DM conversation with one click.
Auto-replies
Greet first-time writers instantly and cover after-hours automatically, per account.
AI drafts
AI reads the thread and drafts a reply in the guest's language — availability, pricing and FAQ answers included.
Full history import
Bring in your old Instagram conversations so context is never lost.
Multi-account
Run 2 or 20 Instagram accounts — each property with its own rules and team access.
Built for teams, not just creators
Creator tools stop at quick replies. MirageChat is a real team inbox: SLAs and response-time reporting, agent assignment, private notes, guest CRM profiles, broadcasts and a full REST API. When Instagram is a sales channel, it deserves operations-grade tooling.
Frequently asked questions
Can I manage multiple Instagram accounts?
Yes. Connect as many Instagram business accounts as you need — each shows up as its own channel with its own team access and automation rules.
Can I reply to comments from MirageChat?
Yes — reply publicly, hide or delete spam, and convert a comment into a private DM conversation without opening the Instagram app.
Does automation break Instagram's rules?
No. MirageChat uses Meta's official Instagram messaging API, with human-agent handover windows and messaging policies handled correctly.
Can AI answer DMs automatically?
You choose per account: AI can draft replies for your team to approve, or answer routine questions automatically and hand over to a human when needed.
Read next
WhatsApp Inbox for Hotels · AI Guest Messaging · MirageChat home